Venue
ROLE:
UX/UI DESIGNER
TIMELINE:
FALL 2023
TOOLS:
FIGMA, NOTION
about.
Venue is a concept app designed to help people discover what’s happening in their city — from concerts and food festivals to art exhibitions, sports events, and more. The goal was to make it simple and enjoyable to find something new to do, whether users are planning ahead or just looking for spontaneous inspiration.
ROLE.
As the UX/UI designer, I was responsible for the full design process — from early research and flow mapping to creating wireframes, prototypes, and final visuals. My main focus was to make event discovery intuitive and exploratory, ensuring that users could find relevant and inspiring activities with minimal effort.
challenge.
The biggest challenge was designing an interface that could present a large variety of content — multiple categories and event types — while staying visually clear and easy to navigate.
I also wanted to encourage both intentional searching and casual discovery, giving users the freedom to explore without decision fatigue.
Research.
To understand how people find things to do in their city, I interviewed users who regularly attend events. A few clear patterns emerged:
Event information is often discovered through social media, but it’s scattered and unreliable.
Many users prefer inspiration over searching — “show me something fun” was a recurring theme.
These insights led to the “Shuffle / Överraska mig” feature, built to offer spontaneous, tailored suggestions in a simple and playful way.
Based on the findings, the design focused on:
Making event discovery simple and visually engaging.
Supporting both spontaneous browsing and intentional exploration.
Design process.
From the design goals and user needs, I translated the insights into a set of core features: exploring events through categories, offering inspiration when the user isn’t sure what they want, enabling event search, and using a profile to support light personalization.
I began with low-fidelity wireframes to experiment with layouts and navigation. The focus was on keeping the experience simple while making it easy to browse, get inspired, and quickly find events that matched the user’s interests.
I tested the low–mid fidelity prototype with potential users and made several improvements based on their feedback. The original “Shuffle”-button was confusing, so I renamed it to “Överraska mig,” which better communicates its purpose. The feature now leads to a dedicated page where users can swipe through tailored event suggestions.
Users also wanted an easier way to save interesting events and access tickets they had already purchased, so I added clearer navigation and separate pages for both. Since some categories felt too broad, I introduced filters — for example, selecting “Music” now allows the user to refine results by genre.
Results.
The final design brings together a simple discovery flow with a more playful, swipe-based exploration mode. The home screen focuses on clear categories and a prominent Överraska mig button, giving users two distinct ways to find something to do — either by browsing or by letting the app suggest options based on their preferences.
The swipe view presents one event at a time, allowing users to quickly react with a thumbs-up, thumbs-down, or save for later. This creates a lightweight, intuitive way to explore events without needing to decide upfront what they’re looking for.
To support more planned behavior, the app includes a dedicated Explore page with scrollable event feeds, filters for narrowing down categories (such as genres within Music), and a search option. Users can also save events, check purchased tickets, and manage their profile to get more tailored suggestions.
